April 4th Webinar: The Transformation of Private Brands

Private brands have transformed; the pandemic, inflation, eCommerce, supply chain, data monetization, and most of all consumer needs and values have changed the face of private brands.  Private brands no longer play a secondary role to manufacturer brands and how retailers and manufacturers prepare for this future is paramount.  This presentation will discuss what has transformed and how to best future proof private brands.  

• How consumer priorities and behaviors have changed quickly in the face of geopolitical tensions and ongoing economic uncertainties.
• How the private brands shoppers strategically navigate the complexities of an unpredictable market.
• What is driving private brands growth and how retailers are outperforming manufacturers.
• The value of a strong innovation pipeline that, when executed correctly, will boost profits and accelerate private brands growth.
• The private brands omnichannel approach and what needs to change.